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Tuesday, 3 April 2018

Change Management Masterclass for Nonprofit Sector

Can your nonprofit achieve its long-term goals in the absence of an effective change management strategy?

Organisational sustainability and change go hand-in-hand. Many organisations introduce change, or initiate and plan for change, in response to a wide range of internal and external triggers. For some it could be the result of key staff departures providing the opportunity to review and potentially refresh the organisational structure. For others it could be the result of difficulties with the external environment necessitating changes to long standing business models that have not been previously challenged.

Such changes can be viewed in many different ways by the staff within the organisation. Some will view these potential changes as opportunities by virtue of embracing the unknown, whilst improving whatever the shortcomings of the existing position may have been.  Others will view them as threats by virtue of being uncomfortable with the unknown, and the sense of possible loss of position, control, influence or power.

Recent ground-breaking research undertaken by Dr. David Rosenbaum of OPTIMUM NFP sought to understand what characterised planned organisational change in a nonprofit organisation and, in doing so, to identify any specific enhancements to recognised change management models that could therefore be beneficial to this sector. The fundamental premise of this research was that existing change management models have largely developed from research conducted in for-profit organisations. This suggests an historic underlying assumption that differences between the for-profit and the nonprofit sectors are potentially not relevant when considering such organisational challenges as change management.

The evidence however points to substantial differences that warrant serious consideration as to how the management of change should be considered within the nonprofit environment.

Dr. Rosenbaum’s research and its findings, which are supported by his change management practices within his consulting activities, are important to the Australian nonprofit sector for a number of reasons: 
  • Australian nonprofit organisations are currently facing many challenges that question their very existence, in the provision of disability services, aged care services, employment services, community services, health, education, etc.
  • Organisational survival will be dependent on the ability to change service delivery models, structures, and/or business models 
  • Change failure will cost your organisation at a time when you can least afford it, and


His research identified a number of processes that support successful change management in this sector.
  • It recognised the uniqueness of the nonprofit sector and its people;
  • It identified the impact that such uniqueness had on sustainable change management, and 
  • It researched change from the perspective of people experiencing and managing it.


The application of the findings of this research will ensure that people within your nonprofit can cope with change.

Dr. Rosenbaum has presented his analysis and findings at numerous international and domestic conferences in Rome, Boston, Liverpool (UK), San Francisco, Amsterdam, Darwin and most recently, Germany, as well as publishing in a number of academic journals, and he now brings the outcomes of his research into a Masterclass format.

The full-day Masterclass limits numbers to 16 participants and is structured to achieve the following objectives:
  1. Ensure a practical understanding of the triggers of organisational change and how these triggers can be harnessed to improve organisational change success
  2. Understanding recognised approaches to planned organisational change and deal with the practical implementation challenges to improve successful outcomes
  3. Recognising the findings of the research and how these should be embedded in your nonprofits change management program


This Masterclass is practiced orientated where the full-day session will introduce the theory and then focus largely on specific nonprofit change management case studies where participants will be challenged to utilise both existing change models together with the research outcomes to focus their attention on how to implement successful change.

Participants attending the session will achieve a better level of understanding of the drivers of effective and efficient organisational change in their nonprofit organisation. They will leave the session with new tools and techniques that can support such change and in the process, understand the full range of unique nonprofit attributes of change management that are supported by recent ground-breaking research.

The Masterclass is being held in Sydney on Wednesday 12th September 2018 and early registration is suggested given the limited number of seats available. You can register your interest online at https://www.optimumnfp.com.au/masterclass.html or by contacting David Rosenbaum at drosenbaum@optimumnfp.com.au or 0411-744-911 to obtain further information.


These Masterclasses will also be scheduled in Melbourne, Brisbane and Canberra for 2019.

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